Consumenten mijden de fysieke winkelstraten, maar blijken online helemaal niet terughoudend.
De Financial Times schrijft:
“(…) Growth in sales from online retailers are outpacing those at bricks and mortar rivals. As shoppers get more used to online shopping, the retailers are whetting their customers’ appetites with reasonably priced fashion – Asos and New Look appear to be leading the pack – and with a good delivery service.
Online retailers have also improved their offerings by tools such as website catwalk shows to help “consumers [to] see and experience the productâ€.
There is also the novelty factor that keeps young women coming back to the online sites.
According to Richard Hyman, strategic retail adviser to Deloitte: “Online retail addresses the same consumers as bricks and mortar retail. The big difference is that online is still a fledgling retail channel. It has still got the kind of momentum that new areas of business enjoy … There is a long way for online retailing to grow yet.†(…)”
Voor Nederlanders is dit geen nieuws, omdat een recent onderzoek van Locatus eenzelfde beeld gaf.