Consumenten die op Amazon of eBay kopen betalen de hoofdprijs. De verkopers bieden dezelfde artikelen namelijk op andere webstekken tegen lagere prijzen aan. Dat blijkt uit onderzoek van Auctionbytes.
“ Results showed the majority of respondents had different pricing strategies across the venues on which they sell; sellers are more likely to sell items at a higher price on Amazon and eBay, and at a lower price on their own website, online storefront or offline venue. (…)
Fifty-four percent of respondents said they offered different shipping charges across the venues on which they sell; 75 percent offered multiple-item shipping discounts on one or more of the venues on which they sell, while 60 percent offered free shipping promotions. (…)
Fifty-four percent of respondents engage in up-selling or cross-selling practices on their sites and storefronts. (…)”
Auctionbytes-beheerder Ina Steiner becommentarieert: “Since sellers do not have to pay commissions on their own sites, it’s not surprising they can offer lower prices on their own online Stores.”
Foto: Cosmic Kitty (cc)