Goed nieuws voor Amerikaanse consumenten die in de decembermaand nog centjes te besteden hebben een cadeaus: de winkelprijzen gaan omlaag. Hard. En online nóg harder.
Dat schrijft de NY Times in een artikel over huidige ontwikkelingen op de e-commercemarkt in de VS.
Enkele citaten:
“(…) Internet retailers, trying to navigate what is shaping up to be the first truly dreary holiday shopping season ever on the Web, are engaging in price-cutting and discounting so aggressive that it threatens their profit margins and, in some cases, their very survival. (…)
[T]he price-cutting is fiercest on the Web, where customers can easily shop for the best price with a quick search on Google or on specialized shopping engines like Shopping.com. Online, the competition is only a click away. For many Web sites, the discounts and price cuts are the only way to hold on to customers as online buying unexpectedly plummets. (…)
Sales of music, movies, books, computer software, flowers and gifts have been hit the hardest, with double-digit declines, comScore said. (…)
E-commerce experts said they expected the cutthroat price competition to be fatal to some struggling retailers. (…)”
Foto: kanko* (cc)