De Koopman

Vorige maand was het nog speculatief, de vraag of eBay het bedrijf StumbleUpon over zou nemen. Nu niet meer.

In een net uitgegeven persverklaring bevestigt eBay het gerucht. Het bedrijf betaalt 75 miljoen dollar om de aanbevelingssite (samen Toolbar-surfen en sites aan elkaar tippen) over te nemen.

eBay legt summier het waarom achter de overname uit:

“(…) This acquisition will provide eBay with in-depth exposure to a fast-growing community-based service with approximately 2.3 million users. StumbleUpon gives people a new way to discover relevant and entertaining content based on personal preferences and community recommendations.

“StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust,” said Michael Buhr, senior director, eBay. “StumbleUpon’s downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay.”

Driven by word-of-mouth, the StumbleUpon community has grown 150 percent year over year and delivers approximately five million new recommendations a day to its large, highly engaged user base. (…)”